The Benefits of Electric Fireplaces  

3 min read
In recent years, electric fireplaces have witnessed a boom in popularity- and with good reason. The modern, electric fireplaces of today are worlds apart from earlier designs, with advanced technologies such as LED lights offering hyper realistic flames allowing changes in colour, brightness, pattern, speed and cycle pattern. Some even go the extra mile, offering audio and visual elements such as simulated sparks, crackling sounds and variable ember beds for a truly quality fireplace experience.


As developments in visual graphics, design and efficiency have been made, more people are steering towards electric fireplaces as a lower cost, green, functional and aesthetically pleasing alternative to wood and gas fireplaces.

Below, we have listed 10 reasons why electric fireplaces may just be your next go-to purchase when you wish to enjoy the beauty and atmosphere of flames, without the fuss.

Plug in and play

When the cold hits, you want warmth fast. This is where electric fireplaces really do showcase their modern ingenuity, delivering heat with the click of a button! Our ancestors would certainly be jealous of this instant heat, and the delight of receiving warmth with just one click (especially in Melbourne’s unpredictable weather) is something not even this generation will tire of! 

The latest technology

Want a multi-sensory experience? Electric fireplaces have come leaps and bounds in the past few years, with technologies delivering a truly authentic fireplace experience. Think tech such as Optimyst, which uses an ultra-fine water mist to mimic flame and smoke, or Opti-V, a unique and patent protected design which combines ultra-realistic flickering flames with three dimensional LED logs that sporadically spark! All this and more to create an incredibly realistic 3D illusion of flames- all without the temper of wood or gas.

Thermostat control

Differing from gas and wood fireplaces, electric fires offer ultimate control of the heat output with thermostat controls. Select the exact temperature you wish to suit your needs and let your room be warmed to your desire. Now that’s what we call genius.

Convenient touch controls allow for an instant fire

Matches and logs or kindling are so last century. You can be enjoying the comforts of a fire instantly with the mere tap of your finger. An electric fireplace’s built-in touch controls and a multi-function remote control provide great convenience and plenty of presentation options.

Cheaper to install

A modern electric fireplace is generally very easy to install, with most simply being plugged in and away they go.

Wood and gas fireplaces on the other hand, can clock up quite a lot of installation dollars, sometimes even more than the actual fireplace itself! With electric fireplaces, your dollars are saved drastically, with no wires, flues or complicated structures to think about, saving you money and time.   

No pollution 

One of the simplest ways to make the transition to a more “green” lifestyle is by selecting an energy efficient heating product. As electric fireplaces do not use natural resources like gas or wood to produce a fire, no combustible by-products are released into the atmosphere, meaning you have a reliable and efficient way of avoiding air pollution and are choosing one of the greenest heating options available on the market.


LED technology used to create realistic flames in electric fireplaces are far more efficient than older style incandescent bulbs used, with an average life span of over 75,000 hours.

Electric fireplace inserts also are ideal for zone heating; a heating method which involves heating rooms within your home while keeping your central thermostat lower so that, once again, no energy is wasted heating unused areas.

Flame without the heat

Reminiscing of flickering flames in the height of summer? Therein lies the beauty of electric fireplaces. With modern electric fires, you don't need to have the heater on to enjoy the flame effect. Simply choose the non-heat emitting option and enjoy flames all year round.


If you have little kids (or furry friends) running about the house, then safety will be at the top of your list. With electric fireplaces, there is no direct flame, meaning children and pets cannot reach in and burn themselves.  Furthermore, when the fire is on ‘flame effect only’ mode, absolutely no heat is emitted from the appliance, further avoiding any potential for burns. Plus, when the heater is turned on, the element and fan are fully enclosed behind a metal grill, creating a strong and reliable safety net.

Flexibility with design – flames with different colours

Electric fires offer a world of possibility with design. Many different styles exist, from traditional inset fires, to hang on the wall contemporary fires and electric stoves.  

If you are living in an apartment, electric fireplaces are the perfect option as they don’t require any use of a chimney or a lot of building work and as there is no combustion or flame, they are completely safe and don’t carry a carbon monoxide risk (especially useful for small areas).


So, there you have it- 10 reasons why electric fireplaces are a great option for those looking for a functional and efficient yet aesthetically captivating fireplace for their home.

Whilst gas and wood fireplaces still have their place, electric fireplaces are a great choice, offering flames which are accessible to everyone, all year round.

Contact us today and browse our range of electric fireplaces here to find your perfect suit.